What is digital marketing? How to do digital marketing

The present era is often referred to as the digital age or the age of the internet. Nowadays, people can easily keep track of news from around the world and manage businesses from the comfort of their homes. In other words, it can be said that the whole world is now at the fingertips of individuals. As a result of the advancement of digital information technology, we can easily accomplish any task. Consequently, alongside the passage of time, there is further development in information technology.

We are also adapting to these advancements. Proper management is essential for achieving success in business. In today's world of information technology, promoting businesses is the first step towards success. In the past, people used various technologies such as mic-ing to promote something or carried out promotional activities in different ways. In the digital age, new technologies have emerged for business promotion. Therefore, entrepreneurs can now achieve success very easily. Digital marketing has emerged as a means for achieving success in business. By engaging in digital marketing, one can easily achieve success in business.

ডিজিটাল মার্কেটিং কি? What is Digital Marketing?

Digital marketing refers to the promotion of all businesses through internet-connected platforms such as Google, Facebook, YouTube, and others. Marketing involves the process of selling products or services, including advertising and market research. Digital marketing utilizes digital media and technology to manage the buying and selling process of goods or services online or through the internet. We refer to all the digital methods we use for marketing as digital marketing.

There are many types of digital marketing, and today we will discuss 11 popular methods of digital marketing.

ডিজিটাল মার্কেটিং এর ধাপসমূহ ?There are several steps in digital marketing?

Digital marketers primarily utilize various platforms for digital marketing. Below is a list where you can learn about some of the most important steps. Let's take a look at the list:

1. SEO or Search Engine Optimization

2. SEM or Search Engine Marketing

3. Content Marketing

4. Social Media Marketing or SMM

5. Affiliate Marketing

6. Email Marketing

7. E-commerce Product Marketing

8. CPI Marketing

9. Why is Digital Marketing Necessary?

10. In today's era, digital marketing is an inevitable part. Because people now prefer to research and understand products on the internet before making a purchase. Moreover, instead of wandering around shops, most purchases are made online.

So, if you are a business owner, it's essential to reach out to your audience through digital marketing. Let's explore the necessities of digital marketing in the present age.

ডিজিটাল মার্কেটিং কেন প্রয়োজন? Why is digital marketing necessary?

Digital marketing is essential in today's world because people now research products online before making a purchase. Additionally, many people prefer to shop online rather than visiting physical stores.
As a business owner, it's crucial to reach your audience through digital marketing. Let's explore why digital marketing is necessary in the present age.In the global context, approximately 2 billion people use social media platforms, and this number is continually increasing. The more people use the internet, the more you can market your products to them. The importance of digital marketing in online product promotion can be understood from the earlier discussion.

Furthermore, around 5.11 billion people worldwide use mobile phones, and this number is rapidly growing. Many people rely on multiple mobile devices to maintain their communication infrastructure. These mobile phones are also one of the primary means of collecting customer information because almost all mobile users are connected to the internet. Therefore, as the number of users increases, the necessity of digital marketing also increases.

You might be surprised to know that a user survey report mentions that approximately 84% of sellers and marketers use social media to gather customer information. Another survey result shows that around 55% of people globally rely on social media for purchasing decisions. This means they can gather information and reviews about their preferred products from social media and proceed with online purchases.
43% of e-commerce customers search Google to visit their preferred e-commerce website. Approximately 51% of customers make their purchases online via mobile phones. This number is also increasing day by day.

70% of customers verify and select products online before purchasing. If they like the product, they immediately order it online.Another interesting fact is that 82% of customers want to communicate with sellers through live chat within 5 minutes.You might already understand how your customers complete their purchases online. Therefore, if you want to stay competitive in this digital age, you should consider digital marketing now.Because your competitors are not sitting idle; they are trying to reach their customers through digital marketing. Even big companies like Coca-Cola, Unilever, Nestlé are showcasing their presence in the digital world with great effort.

ডিজিটাল মার্কেটিং এর ভবিষ্যৎ কি? What does the future hold for digital marketing?

Look at how the current global market is taking shape in the digital industry. The day is not far when people will stop going to stores or markets to make purchases. They will buy everything online because as the population increases, life becomes more challenging.

People now prefer to search online for any product rather than wasting time going to the market for verification and selection. If they find a product they like, they can purchase it online from a trustworthy seller.

Moreover, the entire online market setup relies heavily on digital marketing. If you cannot excel in digital marketing now, you won't be able to sustain in this market setup. Because if people cannot find information about your product online, or if they cannot purchase your product online, then no customer will buy your product.

If you want to see your business succeed in the future, then now is the time. It's the perfect time to embrace yourself and your business within the realm of digital marketing, to attractively present your products to the customers.